Full Job Description Gannett Co., Inc. (NYSE: GCI) is a subscription-led and digitally-focused media and marketing solutions company committed to empowering communities to thrive. With an unmatched reach at the national and local level, Gannett touches the lives of millions with our Pulitzer Prize-winning content, consumer experiences and benefits, and advertiser products and services. Our current portfolio of media assets includes The USA TODAY NETWORK, which includes USA TODAY, and local media organizations in 43 states in the United States, and Newsquest, a wholly-owned subsidiary operating in the United Kingdom. We also own digital marketing services companies under the brand LocaliQ, which provide a cloud-based platform of products to enable small and medium-sized businesses to accomplish their marketing goals. In addition, our portfolio includes one of the largest media-owned events businesses in the U.S., USA TODAY NETWORK Ventures. Gannett open roles are featured on various external job boards. When applying to a position at Gannett, you should be completing an application on Gannett Careers via Dayforce. Job postings directing you to complete an application on other external sites may not be valid. To connect with us, visit www.gannett.com BASE SALARY: $75-$90,000 annually The Data Strategy team supports the development of key company strategic priorities and ongoing business processes through proprietary research studies, secondary research review, insight generation, and competitive intelligence analysis. Additionally, the team supports new product and business opportunities based on market research and insights, as well as the management of the expanded Voice of the Customer (VOC) program. Job Purpose The Data Strategy Analyst position will be an integral member of the Data Strategy team, focusing on consumer research and VOC initiatives, including: Conducting primary consumer research studies (quantitative and qualitative) to inform internal stakeholders and drive business decisions Analyzing consumer feedback from various channels to proactively identify issues and opportunities Communicating/socializing consumer findings throughout the organization BASE SALARY: $75-$90,000 annually Duties and Responsibilities Specific job responsibilities include: Survey development, programming and execution Data processing, cleaning and coding of open-ended responses Analysis of VOC feedback from various feedback sources Assist in the development of our internal Natural Language Processing (NLP) engine currently being built Prepare Excel and PowerPoint reports to showcase key insights from primary research and VOC feedback Create innovative ways to display data/insights Work collaboratively with departments across organization to develop key insights and VOC driven recommendations Work with external sample providers to obtain third party sample for research studies Qualifications Required Qualifications include: Bachelor’s degree with emphasis in business or marketing disciplines 3-5 years of experience working in market research, analysis, strategic planning or marketing Proven ability to synthesize and communicate highly complex data and key findings Familiarity with distilling research findings from primary and secondary (both qualitative & quantitative) data Experience with survey research tools such as Qualtrics, Survey Monkey, etc. Experience with Microsoft Office Excel, PowerPoint, SharePoint or Teams Strong analytical and interpretative skills Excellent interpersonal and communication skills Excellent organization skills with the ability to prioritize workload and manage multiple projects The annualized base salary for this role will range between $45,000 and $105,800. Variable compensation is not reflected in these figures and based on the role, may be applicable. Exact compensation may vary based on skills, experience, location, and union representation, if applicable. Gannett Co., Inc. is a proud equal opportunity employer committed to building and maintaining a diverse workforce. As such, we will consider all qualified applicants for employment and do not discriminate in connection with employment decisions on the basis of an applicant or employee’s race, color, national origin, ethnicity, ancestry, citizenship status, sex, gender, gender identity, gender expression, religion, age, marital status, personal appearance (including height and weight), sexual orientation, family responsibilities, physical or mental disability, medical condition, pregnancy status (including childbirth, breastfeeding or related medical conditions), education, genetic characteristics or information, political affiliation, military or veteran status or other classifications protected by applicable federal, state and local laws in the jurisdictions where Gannett employs employees. In addition, Gannett Co., Inc. will provide applicants who require a reasonable accommodation, as a result of an applicant’s disability or religion, to complete this employment application and/or any other process in connection with an individuals’ application for employment with Gannett Co., Inc. Applicants who require such accommodation should contact Gannett Co., Inc.’s Recruitment Department at Recruit@gannett.com.